It's Your Life is an on-line shop selling nutritional supplements, weight management products & personal care products.

The site first went live in October 2002, was first indexed by Google at the end of November and made its first on-line sale at the beginning of December. The site now generates in excess of two hundred visitors per day with a sales conversion ratio of 1 in 50 or better. Constant attention to detail means that this figure is improving all the time.

Designed with Search Engines in Mind
From the start, It's Your Life was designed to attract search engine traffic AND generate on-line sales. This was achieved by integrating detailed information pages designed to attract visitors from search engines with a back-end on-line shop where there actual sales transactions are handled.

Pay-per-Click
It's Your Life also attracts highly focused traffic through its pay-per-click advertising campaigns, where the sales conversion ratio is often as good as 1 in 20. Click through rates on pay-per-click ads are often as good as 8% which is very competitive for this form of advertising (way above the norm of about 1%).

Benefits
It's Your Life is a thriving business with a turnover which is constantly growing. It has a large on-line customer base who value the service that It's Your Life provides. Nearly 20% of customers return to purchase again and repeat sales make up approximately 30% of monthly turnover.