This page has moved.

This page should redirect in a few seconds to the new location.

Driving Targeted Traffic To Your Web Site

How can you achieve a high ranking?

The first task is to identify the keyword combinations that are most likely to drive traffic to your site. In the wedding example we have been using, my client sells second hand designer wedding dresses. So at first sight, "second hand wedding dresses" or "designer wedding dresses" might seem most appropriate. But what if no one actually types in these terms? Alternatives might be to type in "used wedding dresses" or "designer wedding gowns".

So, how do we find out what people are actually searching for? Fortunately, a number of tools exist which help us to identify the phrases most likely to drive traffic to your web site. In the wedding dress example, we were able to produce a report similar to the one below:

Thus in our wedding example, we find that relatively few people are typing in "second hand wedding dresses" or "used wedding dresses" and that an overwhelming majority of people are typing "wedding dresses" or "wedding gowns". Clearly a site optimised for these keywords is likely to attract much more traffic than for the above keyword combinations.

Having identified the keywords most likely to attract visitors to our site, we then have to customise our site for those words, placing them in appropriate places in the TITLEs of our documents, and in the body of the text as well. Before we can do that, we need to identify the top ranking sites for our choice of keywords and determine exactly how those sites achieved a high ranking.

By analysing the frequency and occurrence of keywords in the top ranked page or pages, we can customise our site to have a similar or hopefully better distribution of words and therefore a good chance of gaining a higher ranking than the pages currently ranked first.

Our wedding example might look something like this:

How should I submit my site?