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Internet Marketing Services
Having a well-designed web site is the first step towards creating a successful presence on the Internet. However, it provides no guarantee that anyone will view your pages.
CTC's Internet marketing services aim to promote your site to your target audience using a combination of methods:
Search engine positioning
Search engines provide the cheapest and most effective means of attracting visitors to your pages. Experienced surfers routinely spend nearly 70% of their time using search engines to find relevant content on the World Wide Web. However, gaining a top ranking for your web site is far from routine. CTC offers a range of services to help you obtain a top ranking with the major search engines:
- Search engine audits
- Search engine optimisation & submissions
- Web site monitoring
CTC's search engine audit will determine how your site currently ranks with all the major search engines, which search engines people are using to find your pages and which keyword phrases they are entering. Our analysis will also determine which combination of keywords are likely to drive the most traffic to your site. Click here for further information.
As a natural follow-on to an audit, CTC's search engine optimisation service will optimise your site for submission to the major search engines. We will submit your pages to each of the major search engines as well as to Yahoo, and other carefully selected web directories. Click here for further information.
On a day-by-day basis, CTC's web site administration service will monitor your site to see how it ranks in the major search engines, resubmitting as necessary. We will also analyse the logs provided by your ISP to find out where your visitors are coming from, which parts of your site are popular and which parts are less so. Click here for further information.
For further information and a price list click here.
Pay-per-click advertising campaigns
It can take time for your web site to be included in the search engine results. Pay-per-click advertising provides an effective means of driving traffic to your web site immediately.
Pay-per-click is ideal because you only pay for actual traffic to your web site not for the number of times your advertisement is displayed. Advertising campaigns can however be expensive if you don't select your keywords carefully and if you don't have control over your budgets.
CTC offers a campaign management service that aims to keep your costs under control, maximising your return on investment, and providing you with feedback on a day-by-day basis.
Newsletters and opt-in mailing lists
Offering a regular newsletter can provide an effective means of attracting visitors back to your site and maintaining their interest in your products and services. Your existing customers are your most valuable resource.
Building a database of clients who "opt-in" to your mailing list will provide a means for you to attract repeat business from your existing customer base.
E-mail broadcasts
In certain cases, a carefully-worded e-mail message sent to targeted recipients can attract extra visitors to you site. CTC can help you identify high quality mailing lists where the recipients have expressed an interest to receive further information about a particular subject or product range.
CTC does not encourage unsolicited e-mail campaigns (spamming).
Press releases
A press release issued to a carefully selected list of publications can result in several write-ups about your site, generating traffic to your site.
CTC can issue a press release on your behalf and follow this up with telephone calls as appropriate.
Banner exchanges and banner advertising
Under certain circumstances, exchanging banners with other web sites provides another means of attracting visitors to your site. For example, a well placed advertisement on Yahoo can drive substantial traffic to your site.
promote your business to your target audience
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