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Link Building | Search engine ranking is a function of two main factors: the textual content that appears on your web pages and what other websites say about you through links back to your site. Search engines are looking for several things on the pages that link to your site:
- The words that appear in the link text and the relevance of these to the content on the page on your site that they are linking to.
- The page title of the page that the link is placed on, and the relevance of this to your content.
- The number of links on that page (the fewer the better).
- In the case of Google, the PageRank of that page. As a general rule of thumb, your page will inherit the PageRank of the link page divided by the number of links on that page.
Link Building is a time consuming process and needs to be carried out on an ongoing basis, not in one rushed job. Google wants to see your website's "link popularity" and "page reputation" gradually increasing over time.
Thematic links are best, links that connect to a specific page on your site ("Deep Links") not just to the home page.
Click here for more on link building.
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