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Search Engine Optimisation (SEO) | All our websites are optimised for search engines, so that the content is easily indexed with a strong probability of gaining a high search engine ranking.
How do we do this?
First of all, we always carry out a keyword analysis to find out which search terms are most likely to drive a regular supply of focused website visitors to your site, people who will hopefully go on to become your customers. We find the words that people will actually type, not the words that you "think" they are going to type. Then we make sure these "keywords" are placed in the relevant places in the web pages (in decreasing order of importance):
- In the HTML Title - this is used by Google as the link text that links back to your site.
- In the metatags - hidden information that is used to tell search engines what your page is about (the description and keywords tags).
- In the heading tags, most importantly the H1 tag.
- In the link text that links to other pages on your site.
- In the image ALT tags, that tell Google what an image relates to.
- In the main body of the text.
In addition, we make sure that the main textual content is placed as close as possible towards the top of the raw document code. This means that the search engine does not need to scan through lines and lines of Javascript and style sheet declarations before it finds the relevant content. (Tip: right-click on any page on this website and click ob View Source, you will see the optimised content).
Through the CMS back office, we also give you the tools to edit HTML titles and meta data and to add image ALT tags.
Most of the sites we develop are dynamic and are programmed in PHP. Historically, some search engines have had problems indexing PHP files because multiple pages do in fact have the same filename (with a "?" separating the filename from the identifier which tells the browser which content to load). We use a technique called mod_rewrite to make sure that all PHP page names are translated into meaningful .html filenames that the search engine can index.
How do we submit to Search Engines?
Well we certainly don't use a bulk submission program, as this would be spamming the search engines. Since Google (81%), Yahoo (10%) and MSN (2%) control most of the traffic you are likely to receive, with Google being overwhelmingly the most important, we would not recommend submitting to any other search engine. In fact, you don't need to submit at all, so long as Google can find an incoming link to your site from a page on another website that is in its index.
Google and Yahoo (and through a backdoor, MSN), provide the facility for you to submit a site feed, an XML sitemap that tells the search engine which pages to index. And the good news is that you don't have to do this yourself. In version 2.1 and later of our CMS software, an XML sitemap is generated dynamically, so it is always up-to-date.
Click here for more on search engine marketing.
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Web Solutions
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